All this month, citizens in Quito may take chivas, popular Equadorian buses, from busy neighborhoods to public Internet access centers called cybernariums. These cybernariums will hold training workshops of 25 people each that will focus on explaining and promoting e-government services to spread the word about what is available for the community.
Radio and television spots will additionally promote awareness of the initiative; the population of focus will consist of secondary school students, leaders of organizations or neighborhoods, and housewives.
This initiative is part of UNESCO's IFAP "E-government Model for World Heritage Cities" project, which is sponsored by the Spanish government. The cities of focus are Cartagena de Indias (Colombia), Quito (Ecuador), and Cusco (Peru).